4月18日，第十一届全国大学生广告艺术大赛北京赛区启动式在北京服装学院举办，来自北京20多所高校的600多名师生参加。耿丹数字技术学院张欣欣老师带领11名18级视传国际班学生参加了启动仪式。
On April 18, More than 600 teachers and students from more than 20 colleges and universities in Beijing participated in the opening ceremony the 11 the National Advertising Art Design Competition for College Students held in Beijing Institute of Fashion Technology. 11 students from the GAD Grade 18 International Class of Visual Communication attended the launching ceremony under the leading of teacher Zhang Xinxin.
启动现场 Start-up sites
全国大学生广告艺术大赛是全国性高校文科大赛，是全国规模最大、覆盖高等院校师生人数最多、作品水平最高的国家级赛事，也是世界上参与人数最多的广告大赛，以“真题真做、了解受众、调研分析、提出策略、现场提案”的方式，让企业品牌文化融于校园文化，成为在校大学生从创意梦想走向创意实战的摇篮。
The National Advertising Art Design Competition for College Students is the national college liberal arts competition, covering the largest number of teachers and students, and with the largest scale, the highest level of works, and the largest number of participants in the world. By means of “Doing real things on real topics, understanding the audience, conducting research and analysis, putting forward strategies and on-site proposals”, the competition integrates the brand culture of the enterprise into the campus culture and become the cradle for college students to move from the creative dreaming to the creative practice.
现场场景 Scene
师生们聆听了中国传媒大学广告学院教授、国家广告研究院副院长张翔“新传播生态下的策划案创作要点”的主题演讲。张教授鼓励同学们勤学多看、增长见识、开拓视野、敏锐地关注最新市场营销动向，大胆地发挥新颖的创意和设计，广泛地采用时下多元化的传播方式，令同学们们受益匪浅。
Students listened to the lecture of “Key points of case creation under the new communication ecology” by Zhang Xiang, Professor of School of Advertising of Communication University of China and Vice-president of National Advertising Research Institute. He encouraged students to learn and see more, expand and broaden their horizons, keep a keen eye on the latest marketing trends, develop innovative ideas and designs, and widely adopt diversified communication methods.
师生合照 Group photo of teachers and students
在这个汲取青年人创造力与想像力的舞台上，一届届耿丹学子与全国近1500多所高校学生同台竞技，不断荣获大奖，实现专业梦想，激发创造力，增强专业自信，开阔专业视野。
On this stage of drawing on the creativity and imagination of young people, generations of GAD students, who competed with others from nearly 1,500 colleges and universities across the country and won several awards, are realizing their dreams, developing the creativity, increasing self-confidence and broadening the professional horizons.
